Abstract
The sports and energy food and drinks market continues to enjoy growth across
Europe and the US, whilst many food and drinks categories are showing signs of
slowing down or even declining. However, important shifts are taking place in
the market that will shape the category in the years to come. The most
significant change is the shift away from purely stimulant energy to a more
sustainable, slow energy release and products that are aimed at vitality and
overall wellbeing. Innovation in Sports and Energy Food and Drinks is a new
management report published by Business Insights that examines the strength of
the major sports and energy food and drinks categories across geographies and
also outlines some emerging category opportunities. A thorough examination of
product development activity since 2004 provides insights into packaging,
positioning, ingredients and product benefit claims that will shape the
category going forward. Review the most innovative launches spanning the last
4 years and understand how the innovation formulae can be applied to your
category or product market with this new report.
Table of Contents
Executive Summary
- Market overview and dynamics
- Innovation and NPD
- Future growth opportunities
Chapter 1 Market overview and dynamics
- Summary
- Introduction
- Market size
- Category comparison
- Sports and energy drinks
- Energy foods
- Sports and energy cereal bars
- Market dynamics
- Health concerns provide growth opportunities and barriers
- Occasion based nutrition
- Backlash against energy dense products
- Convenience as a growth driver
- Taste and indulgence
Chapter 2 Innovation and NPD
- Summary
- Introduction
- The trends towards natural energy
- Product category trends
- Taking sports and energy soft drinks mainstream
- Confectionery has seen more sports and energy innovation
- Emerging categories in sports and energy food and drinks
- Fruit based liquid meals
- Energy teas
- Desserts
- Chips
- Regional trends
- Biggest players in soft drinks ? energy and sports
- PepsiCo
- Coca-Cola
- Other innovators
- Product claims
- Most innovative product claims
- Flavor trends
- Packaging trends
- Glow in the dark packaging
- Personalized label
- Soft pouch packs for portable and convenient consumption
- Compartmentalized packaging
Chapter 3 Future NPD platforms
- Summary
- Introduction
- Demographic based opportunities
- Female energy products
- Children' s sports and energy products
- Sports and energy products for the ageing population
- Positive nutrition
- Lifestyle opportunities
- Hydration
- Lifestyle exercise related products
- Skipped meals and meal replacement
- Index
List of Figures
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